Vmarketeers

I vividly remember my journeys on the Indian trains between Lucknow and Kanpur as a child. What is most prominent in the memory is the old 'moongfali' seller whom, I am sure, everyone in the train noticed and bought moongfalis from. His sweet jingle attracted all the passengers and in fact became his USP which made everyone buy a small packet from him almost daily. In his melodious voice he sang something which went like this - "Na mak ke daam moongfalli inaam". And very true to his claim we all relished the small paper packet of  masala salt that he gave with the moongfali packet. Today when I sit back and recollect his selling efforts I feel like saluting his understanding of his buyers. His buyers were the typical middle class travelers like me who were on those trains traveling to and fro their work places in the cities that lay between Lucknow and Kanpur. So one can easily reason that this travel had become a hated necessity for most of them. They were thu...

Uncommon and Unique way of selling sells There are many marketing lessons to be learnt from these Indian Chef's.These people have built themselves as BRANDS using the ir skills.They are not MBA's,neither Engineers and nor have taken any management lessons but they have built products and brands which are very famous throughout India.Few Marketing Lessons to learn from these Masters are.. 1. Make a Great Product Prem Tadwani from Rajkot Gujarat made a great product which he named as FIRE PAAN and which has already been at the top of mind in many customers around Gujarat.His product has been attracting many tourists as well as new customers throughout G ujarat as this product ignites a sense of adventure in youth and its matter of taste for many but the first thing that attracts people to his shop is the name FIRE PAAN .Name FIRE PAAN makes it a a) Differentiated Product. b) Better Positioning 2. Create Experiences for your Customers Pakoras are ...

When Coca cola recognized that 50% of teens and young adults had never tasted Coke. They came up with a strategy which boomed to be viral digitally and in real world. Just a few pointers 1) Credibility and Trust was the minimum requisite for consumers to buy the product when it wasn’t tried even for first time. Thus coke used names of Iconic figures and stars to connect to their target audience i.e. Teens and Young Adults. It worked and consumers flooded towards buying coke. 2) Coca Cola was positioned very well in mind of its Consumers as “COCA COLA –OPEN HAPPINESS”. This soft drink was considered to bring happiness and joy to people, it was a drink of happiness, thus coke positioned itself as a drink which becomes a requirement for people to have in their happy hours. 3) When coke was accepted by shopaholic consumers, it was time to reach others digitally and yes this time Coca Cola launched a campaign where in they gave up the stardom to their consumers, they ...

“Peeepeeep Pepeeep piipeeeeep” an awkward sound for adults, few love it but very attractive for kids. Every kid wants to have puppets or toys to play with and if toy or puppet produces sound they get icing over the cake. Roaming in Connaught place of Delhi always brings in mixed feeling, sometimes mouth watering feelings because of fast food shops and recall of dishes, sometimes dreadful habit of shoppin g arises. But this time when I went to Connaught place and when I saw this “I just wanted to bow n respect”. A person wearing neat and well ironed white full sleeved shirt which was well tucked into his trousers. He used a stick to support himself; he was a man of around 75 years of age and had a puppet glove in his hand which made sound like “Peeepeeep Pepeeep piipeeeeep”. To all those who fear sales job, here’s your motivation. The person described above is Mr.Sahay.He comes daily from Rohtak via train using his train pass and carries his heavy water bottle whi...