Vmarketeers

When Coca cola recognized that 50% of teens and young adults had never tasted Coke. They came up with a strategy which boomed to be viral digitally and in real world. Just a few pointers 1) Credibility and Trust was the minimum requisite for consumers to buy the product when it wasn’t tried even for first time. Thus coke used names of Iconic figures and stars to connect to their target audience i.e. Teens and Young Adults. It worked and consumers flooded towards buying coke. 2) Coca Cola was positioned very well in mind of its Consumers as “COCA COLA –OPEN HAPPINESS”. This soft drink was considered to bring happiness and joy to people, it was a drink of happiness, thus coke positioned itself as a drink which becomes a requirement for people to have in their happy hours. 3) When coke was accepted by shopaholic consumers, it was time to reach others digitally and yes this time Coca Cola launched a campaign where in they gave up the stardom to their consumers, they ...

“Peeepeeep Pepeeep piipeeeeep” an awkward sound for adults, few love it but very attractive for kids. Every kid wants to have puppets or toys to play with and if toy or puppet produces sound they get icing over the cake. Roaming in Connaught place of Delhi always brings in mixed feeling, sometimes mouth watering feelings because of fast food shops and recall of dishes, sometimes dreadful habit of shoppin g arises. But this time when I went to Connaught place and when I saw this “I just wanted to bow n respect”. A person wearing neat and well ironed white full sleeved shirt which was well tucked into his trousers. He used a stick to support himself; he was a man of around 75 years of age and had a puppet glove in his hand which made sound like “Peeepeeep Pepeeep piipeeeeep”. To all those who fear sales job, here’s your motivation. The person described above is Mr.Sahay.He comes daily from Rohtak via train using his train pass and carries his heavy water bottle whi...