Vmarketeers

There’s a Story behind every unique activity done and mostly a successful marketing gimmick behind every famous and growing organization or retail outlet which works independently. Mattha Pandey alias Ramavtar is one such Marketing genius who came up with very interesting and negative tag line to his sweets which became extremely famous and made his shop or retail outlets name etched in customers. “Thaggu Ke Laddu” is the name given to one of t he most famous sweets retail outlet in Kanpur with a catchy tagline “Aisa koi saga nahi, jisko humne thagga nahi”. Such taglines are one of those which keeps you thinking why such?, why such a tagline?, what might have entered the mind of such a brilliant marketeer to come up with such a fantastic idea .The reason will take you back in past, 75years back into one of the speeches of Mahatma Gandhi, when he said sugar to be “The White Poison” and Ramavtar did listen and was in dilemma as he was thinking to establish a sweet shop. Ramavtar...

When Coca cola recognized that 50% of teens and young adults had never tasted Coke. They came up with a strategy which boomed to be viral digitally and in real world. Just a few pointers 1) Credibility and Trust was the minimum requisite for consumers to buy the product when it wasn’t tried even for first time. Thus coke used names of Iconic figures and stars to connect to their target audience i.e. Teens and Young Adults. It worked and consumers flooded towards buying coke. 2) Coca Cola was positioned very well in mind of its Consumers as “COCA COLA –OPEN HAPPINESS”. This soft drink was considered to bring happiness and joy to people, it was a drink of happiness, thus coke positioned itself as a drink which becomes a requirement for people to have in their happy hours. 3) When coke was accepted by shopaholic consumers, it was time to reach others digitally and yes this time Coca Cola launched a campaign where in they gave up the stardom to their consumers, they ...