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Showing posts with the label Trackvertising

Trackvertising-Shakira Shines-Yogurt Beats Sneakers

Yogurt  Beats Sneakers Is it possible even that yogurt can beat sneakers?? Means it sounds crazy, but yes it did happen during world cup 2014.The World has  the highest  number of Soccer fans than any other sports fan, according to Google Data- Maximum  views o n  sports videos on Youtube was of  soccer videos . Thus world cup presented a huge set of the target audience with similar interest which was a boon for companies which were already in sports Industry.Below data will give little more insight about the fact but this data will also talk about  an anomaly , have a look... Before and After Soccer World Cup 2014  Before 2014 Nike was the star but this changed with just one campaign which was perfectly timed to be launched. Now it seems to be an anomaly that Yogurt brand beats Sports brand during Soccer world cup and I am sure this sounds insane but yes this did happen and data  also shows the same .So the question that pulls an...