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Showing posts with the label Master Advertiser

Marketing Mix

I vividly remember my journeys on the Indian trains between Lucknow and Kanpur as a child. What is most prominent in the memory is the old 'moongfali' seller whom, I am sure, everyone in the train noticed and bought moongfalis from. His sweet jingle attracted all the passengers and in fact became his USP which made everyone buy a small packet from him almost daily. In his melodious voice he sang something which went like this - "Na mak ke daam moongfalli inaam". And very true to his claim we all relished the small paper packet of  masala salt that he gave with the moongfali packet. Today when I sit back and recollect his selling efforts I feel like saluting his understanding of his buyers. His buyers were the typical middle class travelers like me who were on those trains traveling to and fro their work places in the cities that lay between Lucknow and Kanpur. So one can easily reason that this travel had become a hated necessity for most of them. They were thu...

“Success in sales is the result of discipline, dedication and sacrifice”

“Peeepeeep Pepeeep piipeeeeep” an awkward sound for adults, few love it but very attractive for kids. Every kid wants to have puppets or toys to play with and if toy or puppet produces sound they get icing over the cake. Roaming in Connaught place of Delhi always brings in mixed feeling, sometimes mouth watering feelings because of fast food shops and recall of dishes, sometimes dreadful habit of shoppin g arises. But this time when I went to Connaught place and when I saw this “I just wanted to bow n respect”. A person wearing neat and well ironed white full sleeved shirt which was well tucked into his trousers. He used a stick to support himself; he was a man of around 75 years of age and had a puppet glove in his hand which made sound like “Peeepeeep Pepeeep piipeeeeep”. To all those who fear sales job, here’s your motivation. The person described above is Mr.Sahay.He comes daily from Rohtak via train using his train pass and carries his heavy water bottle whi...