“Success in sales is the result of discipline, dedication and sacrifice”

“Peeepeeep Pepeeep piipeeeeep” an awkward sound for adults, few love it but very attractive for kids. Every kid wants to have puppets or toys to play with and if toy or puppet produces sound they get icing over the cake. Roaming in Connaught place of Delhi always brings in mixed feeling, sometimes mouth watering feelings because of fast food shops and recall of dishes, sometimes dreadful habit of shopping arises. But this time when I went to Connaught place and when I saw this “I just wanted to bow n respect”.

A person wearing neat and well ironed white full sleeved shirt which was well tucked into his trousers. He used a stick to support himself; he was a man of around 75 years of age and had a puppet glove in his hand which made sound like “Peeepeeep Pepeeep piipeeeeep”.

To all those who fear sales job, here’s your motivation. The person described above is Mr.Sahay.He comes daily from Rohtak via train using his train pass and carries his heavy water bottle which becomes really difficult for person of his age to hold.
He had a son who was chartered accountant and as every father does, Mr. Sahay spent all his earnings and savings for his son’s career. His son left for Bahrain without informing him and after few days he was informed that his sons died in an accident. There was no one who could have now earned for family. But Mr. Sahay overlooking his age and health marched forward to provide living to his family which is his wife, his daughter and her children’s.
Mr. Sahay is a retired bank manager. Buy his puppets and meet this legend at F block, Inner Circle, Connaught Place.

Comments

Sell your Skills and Product sells automatically

Uncommon and Unique way of selling sells There are many marketing lessons to be learnt from these Indian Chef's.These people have built themselves as BRANDS using the ir skills.They are not MBA's,neither Engineers and nor have taken any management lessons but they have built products and brands which are very famous throughout India.Few Marketing Lessons to learn from these Masters are.. 1. Make a Great Product Prem Tadwani from Rajkot Gujarat made a great product which he named as FIRE PAAN and which has already been at the top of mind in many customers around Gujarat.His product has been attracting many tourists as well as new customers throughout G ujarat as this product ignites a sense of adventure in youth and its matter of taste for many but the first thing that attracts people to his shop is the name FIRE PAAN .Name FIRE PAAN makes it a a) Differentiated Product. b) Better Positioning 2. Create Experiences for your Customers Pakoras are

Marketing Strategy Of Coke

When Coca cola recognized that 50% of teens and young adults had never tasted Coke. They came up with a strategy which boomed to be viral digitally and in real world. Just a few pointers 1) Credibility and Trust was the minimum requisite for consumers to buy the product when it wasn’t tried even for first time. Thus coke used names of Iconic figures and stars to connect to their target audience i.e. Teens and Young Adults. It worked and consumers flooded towards buying coke. 2) Coca Cola was positioned very well in mind of its Consumers as “COCA COLA –OPEN HAPPINESS”. This soft drink was considered to bring happiness and joy to people, it was a drink of happiness, thus coke positioned itself as a drink which becomes a requirement for people to have in their happy hours. 3) When coke was accepted by shopaholic consumers, it was time to reach others digitally and yes this time Coca Cola launched a campaign where in they gave up the stardom to their consumers, they

Thaggu Ke Laddu & Badnaam Kulfi- Marketing Ninjas

There’s a Story behind every unique activity done and mostly a successful marketing gimmick behind every famous and growing organization or retail outlet which works independently. Mattha Pandey alias Ramavtar is one such Marketing genius who came up with very interesting and negative tag line to his sweets which became extremely famous and made his shop or retail outlets name etched in customers. “Thaggu Ke Laddu” is the name given to one of t he most famous sweets retail outlet in Kanpur with a catchy tagline “Aisa koi saga nahi, jisko humne thagga nahi”. Such taglines are one of those which keeps you thinking why such?, why such a tagline?, what might have entered the mind of such a brilliant marketeer to come up with such a fantastic idea .The reason will take you back in past, 75years back into one of the speeches of Mahatma Gandhi, when he said sugar to be “The White Poison” and Ramavtar did listen and was in dilemma as he was thinking to establish a sweet shop. Ramavtar

Vmarketeers

Search This Blog