Vmarketeers

There’s a Story behind every unique activity done and mostly a successful marketing gimmick behind every famous and growing organization or retail outlet which works independently. Mattha Pandey alias Ramavtar is one such Marketing genius who came up with very interesting and negative tag line to his sweets which became extremely famous and made his shop or retail outlets name etched in customers. “Thaggu Ke Laddu” is the name given to one of t he most famous sweets retail outlet in Kanpur with a catchy tagline “Aisa koi saga nahi, jisko humne thagga nahi”. Such taglines are one of those which keeps you thinking why such?, why such a tagline?, what might have entered the mind of such a brilliant marketeer to come up with such a fantastic idea .The reason will take you back in past, 75years back into one of the speeches of Mahatma Gandhi, when he said sugar to be “The White Poison” and Ramavtar did listen and was in dilemma as he was thinking to establish a sweet shop. Ramavtar...

“Chai, Garam Chai” “ Kela Lelo,Ek Dum Taaza” “Bread omelette” and no one can forget this one with a special sound “Chaiiiii, Chaiiii,Chaiiii” continuous tone with a specific sound.” You can’t see India to every bits of it until n unless you travel by Indian Railways”. I generally travel through Howrah-Delhi route and I saw this great marketing technique while crossing from KIUL or Patna I don’t remember exactly. It was eve ning time and everyone wanted something for snacks and when we talk of Indians snacks “Chai is the most loved drink in snacks”. Train stopped at the station and someone entered our compartment, tall, fat, all in one word Massive man, among all the shouts of “Chai, Garam Chai” “ Kela Lelo,Ek Dum Taaza” “Bread omelette”,there came a unique shout “Kharaab Chai, Kharaab se Kharaab Chai Piyo,Ek dum Kharaab Chai”, that was the moment I saw everyone’s ear pinna stood up and everyone started to look towards him, he entered and many people started to buy, I als...