“Chai, Garam Chai” “ Kela Lelo,Ek Dum Taaza” “Bread omelette” and no one can forget this one with a special sound “Chaiiiii, Chaiiii,Chaiiii” continuous tone with a specific sound.” You can’t see India to every bits of it until n unless you travel by Indian Railways”. I generally travel through Howrah-Delhi route and I saw this great marketing technique while crossing from KIUL or Patna I don’t remember exactly. It was eve ning time and everyone wanted something for snacks and when we talk of Indians snacks “Chai is the most loved drink in snacks”. Train stopped at the station and someone entered our compartment, tall, fat, all in one word Massive man, among all the shouts of “Chai, Garam Chai” “ Kela Lelo,Ek Dum Taaza” “Bread omelette”,there came a unique shout “Kharaab Chai, Kharaab se Kharaab Chai Piyo,Ek dum Kharaab Chai”, that was the moment I saw everyone’s ear pinna stood up and everyone started to look towards him, he entered and many people started to buy, I als...