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Sell your Skills and Product sells automatically

Uncommon and Unique way of selling sells



There are many marketing lessons to be learnt from these Indian Chef's.These people have built themselves as BRANDS using their skills.They are not MBA's,neither Engineers and nor have taken any management lessons but they have built products and brands which are very famous throughout India.Few Marketing Lessons to learn from these Masters are..

1. Make a Great Product

Prem Tadwani from Rajkot Gujarat made a great product which he named as FIRE PAAN and which has already been at the top of mind in many customers around Gujarat.His product has been attracting many tourists as well as new customers throughout Gujarat as this product ignites a sense of adventure in youth and its matter of taste for many but the first thing that attracts people to his shop is the name FIRE PAAN.Name FIRE PAAN makes it a
a) Differentiated Product.
b) Better Positioning

2. Create Experiences for your Customers

Pakoras are very famous and favorite fast food of Indians as well as Foreign Tourists, So whats the fuss about this food,obviously nothing but when you get to know that there's a man who makes pakoras by dipping his hand in boiling oil,so then things start turning hot.Yes, we are talking about Ram Babu from Allahabaad who sells his pakora only with one USP that is a man who puts hands in boiling oil. This creates a great experience for his customers and many tourists do visit and make videos because its something uncommon and gives you goosebumps when he dips his hands in oil boiling at 200 degrees. So creating a memorable experience for customers always results in..
a) Better Brand Recall
b) Brand Dominance

3. Keep Secrets and Build Mystery

In case of Ram Babu whose USP is a man who puts hands in boiling oil makes you think how is it possible ? You might ask him and you will get a reply "Sir, i have been doing this from my childhood and now my hand is rock solid and nothing affects it" but still there remains a sense of mystery that how is it possible and that's something that is going to make you remember him,the experience you had and the product you consumed at his shop and there's bright chances that if you visit nearby location,you might be more than happy to visit his shop and have the same experience again. Thus Secrets and Mysteries do work well.

Have a live view of his talent which might leave you amazed...

 Amazing facts isn't it. Read more about how to succeed in sales.
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