Marketing Strategy Of Coke

When Coca cola recognized that 50% of teens and young adults had never tasted Coke. They came up with a strategy which boomed to be viral digitally and in real world. Just a few pointers

1) Credibility and Trust was the minimum requisite for consumers to buy the product when it wasn’t tried even for first time. Thus coke used names of Iconic figures and stars to connect to their target audience i.e. Teens and Young Adults. It worked and consumers flooded towards buying coke.

2) Coca Cola was positioned very well in mind of its Consumers as “COCA COLA –OPEN HAPPINESS”. This soft drink was considered to bring happiness and joy to people, it was a drink of happiness, thus coke positioned itself as a drink which becomes a requirement for people to have in their happy hours.

3) When coke was accepted by shopaholic consumers, it was time to reach others digitally and yes this time Coca Cola launched a campaign where in they gave up the stardom to their consumers, they made consumers feel the stardom which consumers always desired to, by getting their names on coke bottles. This took their consumers Head-on.

4) Awareness, Familiarity, Consideration, and Purchase was done and now was the time to retain loyal customers and keep them involved thus they asked votes for the names to be printed on coke can, which automatically was a strategy to market them digitally and created numerous loyal customers.

Great learning for a Marketing Major from a single advertisement and Act of Sharing has always brought good results.
‪#‎allglobaladvertising‬

Comments

Trackvertising-Shakira Shines-Yogurt Beats Sneakers

Yogurt Beats Sneakers Is it possible even that yogurt can beat sneakers?? Means it sounds crazy, but yes it did happen during world cup 2014.The World has the highest number of Soccer fans than any other sports fan, according to Google Data- Maximum views o n sports videos on Youtube was of soccer videos . Thus world cup presented a huge set of the target audience with similar interest which was a boon for companies which were already in sports Industry.Below data will give little more insight about the fact but this data will also talk about an anomaly , have a look... Before and After Soccer World Cup 2014 Before 2014 Nike was the star but this changed with just one campaign which was perfectly timed to be launched. Now it seems to be an anomaly that Yogurt brand beats Sports brand during Soccer world cup and I am sure this sounds insane but yes this did happen and data also shows the same .So the question that pulls an...

Sell your Skills and Product sells automatically

Uncommon and Unique way of selling sells There are many marketing lessons to be learnt from these Indian Chef's.These people have built themselves as BRANDS using the ir skills.They are not MBA's,neither Engineers and nor have taken any management lessons but they have built products and brands which are very famous throughout India.Few Marketing Lessons to learn from these Masters are.. 1. Make a Great Product Prem Tadwani from Rajkot Gujarat made a great product which he named as FIRE PAAN and which has already been at the top of mind in many customers around Gujarat.His product has been attracting many tourists as well as new customers throughout G ujarat as this product ignites a sense of adventure in youth and its matter of taste for many but the first thing that attracts people to his shop is the name FIRE PAAN .Name FIRE PAAN makes it a a) Differentiated Product. b) Better Positioning 2. Create Experiences for your Customers Pakoras are ...

“Success in sales is the result of discipline, dedication and sacrifice”

“Peeepeeep Pepeeep piipeeeeep” an awkward sound for adults, few love it but very attractive for kids. Every kid wants to have puppets or toys to play with and if toy or puppet produces sound they get icing over the cake. Roaming in Connaught place of Delhi always brings in mixed feeling, sometimes mouth watering feelings because of fast food shops and recall of dishes, sometimes dreadful habit of shoppin g arises. But this time when I went to Connaught place and when I saw this “I just wanted to bow n respect”. A person wearing neat and well ironed white full sleeved shirt which was well tucked into his trousers. He used a stick to support himself; he was a man of around 75 years of age and had a puppet glove in his hand which made sound like “Peeepeeep Pepeeep piipeeeeep”. To all those who fear sales job, here’s your motivation. The person described above is Mr.Sahay.He comes daily from Rohtak via train using his train pass and carries his heavy water bottle whi...

Vmarketeers

Search This Blog