Vmarketeers

There’s a Story behind every unique activity done and mostly a successful marketing gimmick behind every famous and growing organization or retail outlet which works independently. Mattha Pandey alias Ramavtar is one such Marketing genius who came up with very interesting and negative tag line to his sweets which became extremely famous and made his shop or retail outlets name etched in customers. “Thaggu Ke Laddu” is the name given to one of t he most famous sweets retail outlet in Kanpur with a catchy tagline “Aisa koi saga nahi, jisko humne thagga nahi”. Such taglines are one of those which keeps you thinking why such?, why such a tagline?, what might have entered the mind of such a brilliant marketeer to come up with such a fantastic idea .The reason will take you back in past, 75years back into one of the speeches of Mahatma Gandhi, when he said sugar to be “The White Poison” and Ramavtar did listen and was in dilemma as he was thinking to establish a sweet shop. Ramavtar

Yogurt  Beats Sneakers Is it possible even that yogurt can beat sneakers?? Means it sounds crazy, but yes it did happen during world cup 2014.The World has  the highest  number of Soccer fans than any other sports fan, according to Google Data- Maximum  views o n  sports videos on Youtube was of  soccer videos . Thus world cup presented a huge set of the target audience with similar interest which was a boon for companies which were already in sports Industry.Below data will give little more insight about the fact but this data will also talk about  an anomaly , have a look... Before and After Soccer World Cup 2014  Before 2014 Nike was the star but this changed with just one campaign which was perfectly timed to be launched. Now it seems to be an anomaly that Yogurt brand beats Sports brand during Soccer world cup and I am sure this sounds insane but yes this did happen and data  also shows the same .So the question that pulls and pushes our mind is HOW?? so now let's

5  Must See Ads With Fantastic Design Usability It's always been Concept and Content which wins hearts and also results in driving Sales.A Great ad is built keeping in mind the Target Audience,Location and Language in which its made.In the present scenario we neither live in an Online World nor we live in an Offline World ,we live in a NONLINE world,which means that there is no perfect pattern for the consumer behaviour.They look ads online then might check products in store and then again go online compare prices with few website and finally might buy offline. So lets look at few really creative ads with rock solid concepts and designs. 1.   FOLD USED FOR DEPICTING CRUNCHES Addida s being a  premier sports brand depicts its sportiness through this ad wherein  the f old of magazine is used to depict crunches. Addidas Ads 2. NUTELLA's B RANDING AD When any brand wants its consumers to have its name in TOP of MIND AWARENESS of its consumers they start wit

I vividly remember my journeys on the Indian trains between Lucknow and Kanpur as a child. What is most prominent in the memory is the old 'moongfali' seller whom, I am sure, everyone in the train noticed and bought moongfalis from. His sweet jingle attracted all the passengers and in fact became his USP which made everyone buy a small packet from him almost daily. In his melodious voice he sang something which went like this - "Na mak ke daam moongfalli inaam". And very true to his claim we all relished the small paper packet of  masala salt that he gave with the moongfali packet. Today when I sit back and recollect his selling efforts I feel like saluting his understanding of his buyers. His buyers were the typical middle class travelers like me who were on those trains traveling to and fro their work places in the cities that lay between Lucknow and Kanpur. So one can easily reason that this travel had become a hated necessity for most of them. They were thu

Uncommon and Unique way of selling sells There are many marketing lessons to be learnt from these Indian Chef's.These people have built themselves as BRANDS using the ir skills.They are not MBA's,neither Engineers and nor have taken any management lessons but they have built products and brands which are very famous throughout India.Few Marketing Lessons to learn from these Masters are.. 1. Make a Great Product Prem Tadwani from Rajkot Gujarat made a great product which he named as FIRE PAAN and which has already been at the top of mind in many customers around Gujarat.His product has been attracting many tourists as well as new customers throughout G ujarat as this product ignites a sense of adventure in youth and its matter of taste for many but the first thing that attracts people to his shop is the name FIRE PAAN .Name FIRE PAAN makes it a a) Differentiated Product. b) Better Positioning 2. Create Experiences for your Customers Pakoras are

When Coca cola recognized that 50% of teens and young adults had never tasted Coke. They came up with a strategy which boomed to be viral digitally and in real world. Just a few pointers 1) Credibility and Trust was the minimum requisite for consumers to buy the product when it wasn’t tried even for first time. Thus coke used names of Iconic figures and stars to connect to their target audience i.e. Teens and Young Adults. It worked and consumers flooded towards buying coke. 2) Coca Cola was positioned very well in mind of its Consumers as “COCA COLA –OPEN HAPPINESS”. This soft drink was considered to bring happiness and joy to people, it was a drink of happiness, thus coke positioned itself as a drink which becomes a requirement for people to have in their happy hours. 3) When coke was accepted by shopaholic consumers, it was time to reach others digitally and yes this time Coca Cola launched a campaign where in they gave up the stardom to their consumers, they