Uncommon and Unique way of selling sells There are many marketing lessons to be learnt from these Indian Chef's.These people have built themselves as BRANDS using the ir skills.They are not MBA's,neither Engineers and nor have taken any management lessons but they have built products and brands which are very famous throughout India.Few Marketing Lessons to learn from these Masters are.. 1. Make a Great Product Prem Tadwani from Rajkot Gujarat made a great product which he named as FIRE PAAN and which has already been at the top of mind in many customers around Gujarat.His product has been attracting many tourists as well as new customers throughout G ujarat as this product ignites a sense of adventure in youth and its matter of taste for many but the first thing that attracts people to his shop is the name FIRE PAAN .Name FIRE PAAN makes it a a) Differentiated Product. b) Better Positioning 2. Create Experiences for your Customers Pakoras are